Where Modern Founders Learn to
Sell, Scale & Stay Relevant
Building a product is exciting. Selling it is survival.
We are India’s first Revenue-First Startup School.
Created by leaders with 100+ years of combined GTM experience. We translate real-world sales wisdom into modern frameworks founders can absorb in weeks—not years.
Our Core Offerings
A battle-tested, investor-grade GTM system built custom for your startup.
Comprehensive GTM Playbook
Flagship ProgramFor founders who want to replace guesswork with a predictable revenue engine.
What’s Included:
- Strategy: SWOT with brutal honesty & White Space Mapping.
- 4P Rebuilt: Product, Pricing, Place, Promotion strategies.
- Sales Engine: SDR → AE → CSM → RevOps Blueprint.
- Roadmap: Fully sequenced 12–18 month execution plan.
SWOT & White Space Analysis
Founder Reality CheckCuts through assumptions to reveal objective clarity.
What’s Included:
- Behaviour-driven SWOT (team, product, leadership).
- Customer pain maps (real insights).
- Geo, segment, and vertical opportunity mapping.
Competition & Benchmarking
Know the BattlefieldMost founders underestimate competitors. This study tells you what to do to win.
What’s Included:
- Layered competitive intelligence & pricing grids.
- Market noise vs. true competitor signal.
- "Power Play" opportunities.
The 4P GTM Foundation
Product, Pricing, Place, PromotionEach "P" is a master-module by itself, rebuilt for modern markets.
What’s Included:
- Product: PMF diagnostic & storytelling framework.
- Pricing: Behavioural science & tiering.
- Place: Digital distribution & Channel GTM.
- Promotion: AI workflows & zero-budget hacks.
People & Processes Refinement
Your GTM Engine RoomFix people friction and process chaos.
What’s Included:
- Founder-led selling protocol.
- SDR & AE performance blueprint.
- Full RevOps system (Dashboards, KPIs).
Profitability & EBITDA Design
The Growth Reality CheckStartups die because of cash burn without revenue velocity.
What’s Included:
- Profitability levers and cost discipline.
- 12-month survival & scaling roadmap.
- Cash flow optimization strategies.
Workshops / Bootcamps
High-Energy, High-ActionDesigned for founders who want clarity FAST.
Themes:
- First 100 Customers GTM Sprint.
- Founder Selling Masterclass.
- AI-Powered GTM Acceleration.
Why GTM School?
If Y Combinator teaches product discipline, GTM School teaches revenue discipline.
Execution Obsessed
We’re not academic. We don't do theory. We focus purely on what executes in the market, providing you with battle-tested playbooks used by unicorns to scale from zero to one.
India Context
We don’t teach generic jargon. We teach "what works in India today," helping you navigate local nuances, pricing sensitivities, and trust barriers that international guides miss.
Founder Psychology
Strategy fails when mindset is weak. Our curriculum is built to align your founder psychology with market reality, removing hesitation and building unshakeable conviction.
AI-Native
The world has changed. Our frameworks are AI-augmented, execution-ready, and designed for a modern revenue-first era where speed and automation are your only moats.
Immediate ROI
No waiting for graduation. Founders start implementing frameworks and seeing measurable revenue results from Day 1 of the program. We prioritize cash flow over concepts.
Who Is GTM School For?
- Founders seeking PMF → GMF → RMF (Revenue Market Fit)
- Startups with great tech but weak GTM
- Solopreneurs transitioning into product businesses
- CXOs preparing for scale
- Family businesses entering digital markets
- MSMEs competing with VC-funded players
- Investors wanting portfolio companies to grow 3x–5x faster
If your product is ready, but your revenue is not, GTM School is built for you.
Get StartedProgram Journey
The EJLC-powered, 5-stage GTM School Method
Clarity
Understanding markets, behaviours, and demand signals before you spend a rupee.
Strategy
Building a custom GTM engine that matches your specific business model and ambition.
Execution
Setting up daily workflows, pipelines, funnels, and sales processes that actually convert.
Optimization
Fixing leakages, tightening messaging, and refining targeting based on real data.
Profitability
Converting growth into cash-positive stability. Moving from burn to earn.
Learn from Leaders Who’ve Built, Failed, and Succeeded.
Highlighting our Fractional CXO Network and Industry Advisors.
- Raghunatha Chary brings over three decades of leadership across enterprise technology, digital transformation, and business operations. He has held senior leadership roles—including Chief Operating Officer, Chief Business Officer, and Country Head—in multiple global MNCs.
- An alumnus of NMIMS, Mumbai, Raghu combines academic rigor with hands-on operational insight. He is also a certified executive in cybersecurity strategy from Stanford University.
- At FractionalCXO.biz, he plays a critical role in aligning CXO delivery with business momentum. Raghu helps growth-stage companies operationalize ambition, tighten execution layers, and get investor-ready.
- Kaushik is a globally experienced innovation, technology, and strategy executive. He has held high-impact roles in both startup and scale-up ecosystems, including Founder and CEO of the American tech startup Smartiply.
- Currently, as a Strategic Advisor to Wistron Corporation, he plays a key role in shaping their emerging technology strategy. His corporate career includes pivotal roles at Verizon (USA) and Reliance Communications (India).
- Kaushik holds an MBA in Entrepreneurship from SMU Cox, dual degrees (MS/BS) in Computer Science from Kansas State University, and advanced executive credentials in transformation and strategic innovation.
- Dr. Raj Mohan Tella is a seasoned brand architect with over 35 years of leadership in marketing, brand transformation, and strategic communication. A PhD in branding, Dr. Tella has helped shape the growth journeys of numerous Indian businesses.
- His expertise spans legacy brand turnarounds, market expansion strategy, and storytelling systems that align identity with revenue. Known for his pioneering advocacy of virtual immersion in brand experiences.
- At FractionalCXO.biz, he leads the brand philosophy, positioning strategy, and go-to-market frameworks. A mentor to founders and marketing teams alike, his approach combines scholarly depth with street-level intuition.
Our Advisors
Uday Sodhi
Digital Business LeaderBio ↻Uday Sodhi
Uday Sodhi is the Founding Partner at Kurate Digital Consulting and one of India’s most respected digital business leaders. With a track record spanning over three decades, Uday is best known for his pioneering role in shaping India’s OTT landscape during his tenure as Business Head at Sony LIV, where he helped establish the platform as a frontrunner in digital entertainment. He has also served as CEO at major media and tech enterprises including Rediff.com, Balaji Telefilms, and Net4. In addition to his corporate achievements, Uday is an active early-stage investor and mentor.
Abhiram Sripathy
Intl. Business CoachBio ↻Abhiram Sripathy
Abhiram Sripathy is an international business coach, bestselling author, and startup mentor with over 20 years of experience helping companies scale, optimize revenue, and drive real growth. A former Commander in the Indian Navy, he’s led digital transformation projects. Abhiram has helped AI startups grow 4x, led successful acquisitions, and shaped product strategy for Ola Maps. He’s designed commercial excellence systems for listed companies and built SaaS practices for fast-growing ventures.
Puneet Bahl
Operations StrategistBio ↻Puneet Bahl
Puneet Bahl is a transformation and operations strategist with 27+ years of global leadership across telecom, ITES, and enterprise services. He has driven €multi-million delivery programs at Nokia, Siemens AG, and Siemens PCNL—specializing in PMO design, governance, AI/ML implementation, and digital ops scaling. Puneet enables startups and enterprises to bridge strategy and execution through remote delivery models and automation frameworks.
Omkar Shende
Senior Product LeaderBio ↻Omkar Shende
Omkar Shende is a senior product leader with 25+ years of experience scaling digital platforms across media, research, and technology. As Head of Product at Sony LIV, he drove hypergrowth—120x user growth, 10x subscription revenue. Currently, he is Chief Product Officer at Cactus Communications. Earlier, at Reliance Infocom and Rediff.com, he pioneered scalable internet products in UX and gaming. A passionate innovator, Omkar continues to shape industries and inspire the next generation of product leaders.
Neha Udar, Ph.D.
Innovation LeaderBio ↻Neha Udar, Ph.D.
As an Executive Product & Innovation Leader, Neha brings over 20 years of experience guiding enterprise transformation and scaling product portfolios to over $4B in revenue. Her expertise lies in leading the creation and launch of innovative solutions that elevate customer experiences, open new market opportunities, and drive sustainable growth. She thrives at the intersection of strategy and execution—connecting visionary ideas to measurable business outcomes.
Vivek Datt
Tech LeaderBio ↻Vivek Datt
Vivek Datt is a senior business and technology leader with over 25 years of experience driving global digital transformation and Industry 4.0 initiatives. He has held senior leadership roles including CEO, EVP, and VP across leading organizations such as JBM Group, L&T-NxT, IBM, NIIT Technologies, and others. Vivek has led large-scale consult-to-operate transformation programs across 70+ manufacturing plants worldwide and built high-performance Digital COEs focused on AI/ML.
Startups Clarity Challenge 2025
Organized by MRC Consultancy & FractionalCXO
Can't see the poster? Download PDF Brochure
Are you an early-stage startup (Idea/MVP/Pre-Revenue)? Compete for cash prizes, trophies, and exclusive access to CXO tools. Submit your pitch deck to win big.